Elements and Performance Criteria
- Determine project requirements
- Analyse project brief to identify purpose of, and target audience for, digital applications
- Consult with clients or relevant personnel to clarify project requirements, including project timelines
- Identify target audience characteristics and determine how these influence design
- Identify content and application functions and how these are accessed, searched and delivered
- Research digital applications
- Research digital applications and analyse how these meet audience, function and content requirements
- Identify issues relating to delivery platform and technical and industry standards, and determine how these may affect digital application options
- Consult relevant personnel to confirm all digital application options are considered
- Select applications that will meet creative, production and technical requirements
- Draft design specifications
- Design architecture of digital application to show interrelationship of various components and screens
- Specify interactive features, functionality and navigation
- Identify content and data displays, and specify how these will be logically structured and integrated into and/or generated in the digital application
- Specify levels of access permissions as required
- Specify media assets as required
- Specify user interfaces, taking screen sizes into account
- Specify report generation if required
- Specify production requirements, including appropriate testing strategies
- Produce draft design specifications and instructions for design and development teams to use
- Review and confirm design specifications
- Use a range of techniques to present draft design specifications, and discuss with client
- Review designs against creative and technical requirements, and client and audience needs
- Adjust designs as necessary after discussions with relevant personnel
- Clarify ownership of intellectual property to comply with production and organisational requirements
- Confirm, with client, acceptance of design specifications, including deliverables, milestones and timelines